Recent ad impressions…

1. Reliance Communications - the recent ads have focussed (and have succeeded) in associating the brand with ‘youth‘ and ‘enthusiasm‘. Young people dancing on Reliance tunes, along side messages that convey Reliance Communications is the youngest, and fastest (in its industry) in India.
2. Hutch Fun Cards - the ‘music factory‘ approach fails to convey the ‘buy now’ message. The ad does not explain the product in detail, not even how buying cards has a cost-advantage (does it?) or convenience-advantage in comparison to the typical content-download mechanism.