Idea! Ad beats Hutch’s, but not as good as Airtel’s

The ‘reach’ advertisements of cellular companies in India:
Hutch: Started it all with the dog following the boy - “Wherever you go, our network will follow“. The ad succeeded more in making the tune “You n I…” popular than in explaining the real context of ‘network following you’ to everybody.

Airtel: It took them months, but Airtel folks finally countered the above ad with the recent girl-in-Ladakh accessing High Speed data transmission from Airtel without problems. The ad makes an immediate impact, what the Hutch ad failed to achieve. The viewer remembers the turning point in the ad where the girl comes out of the tent looking at the hills of Ladakh.

Idea!: The ‘langur‘ ad. Astute. It beats the Hutch ad by a long way, and makes for curious fun to watch (at least for the first time). It still may not have the same impact as Airtel’s (People relate with other humans better than they do with langurs. Really), but is a great attempt at marketing. Nice Idea!