I had mentioned recently that SmartEconomist is moving to a subscription-based model.

Today’s mail says…

“…you did not subscribe after paid access was introduced on September 21, 2006.”

(what else did you expect?)

“…What follows is a mechanism (loosely inspired by the ‘bookbuilding’ method used in IPOs) we designed…”

hmm…okay

“You let us know your no-commitment ‘bid price’ for an Annual Individual Subscription to SmartEconomist.com …. On the basis of all the bids we receive, we will set the price for a new Exclusive Offer”

Wow! Smart marketing. No, really. I have seen other websites put up surveys *before* before they turned to the subscription-based model. It’s difficult to take a step back (to surveys) once you have set a price on the subscription (like SE did). However, this is a good marketing attempt to “re-survey” and adjust the subscription price.

Let’s see where they land up.

[tags]smarteconomist, marketing[/tags]

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